Diamond & Jewellery Education

Helping you make informed decisions with your jewellery purchase

Independent

We have no affiliations to individual retailers and do not favour any brands

Our content makes complex concepts easy to understand

Thousands of South African jewellery consumers trust our content every month

A thorough overview of the core factors that determine the ‘quality’ of a diamond.

Learn how each of the 4Cs of diamonds affects what a diamond looks like and how much it costs

Up-to-date pricing information for diamond prices in South Africa, plus trends over time.

Find a fair price for any combination of diamond carat weight, shape, colour and clarity

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