Nungu Diamonds, the local jewellery brand founded by husband-and-wife team Ursula and Kealeboga Pule, has been recognised by Zales, a major US-based jewellery retailer.
This significant collaboration is part of Zales’ Designer Edit, which aims to feature a mix of emerging and established designers, offering a diverse range of styles and price points.
Well-deserved Next Step For Nungu Diamonds
Founded in 2013 and based in Johannesburg, Nungu Diamonds is celebrated for its delicate jewellery that highlights the unique beauty and deep symbolism of natural diamonds.
The brand’s creation was inspired by the real-life love story of its founders, who are committed to creating opportunities for local African communities through their work.
Nungu Diamonds’ collaboration with Zales includes a collection of necklaces, earrings, and rings crafted in 14K yellow and white gold, with prices ranging from $1,499 to $4,799.
The inclusion of Nungu Diamonds in the De Beers Diamond Beneficiation Project underscores their commitment to ethical practices and high-quality craftsmanship. Being one of only a few companies included in the De Beers Diamond Beneficiation Project allows Nungu Diamonds to offer responsibly mined diamonds, aligning with their mission to provide a unique and ethic
This project provides Nungu Diamonds with access to responsibly mined diamonds, reinforcing their mission to offer a unique and ethical diamond-buying experience.
About Zales and Signet Jewelers
For our local audience who may not be aware of the magnitude of this collaboration, Zales, founded in 1924, is a leading jewellery retailer in the United States and is one of the largest brands perating under Signet Jewelers, the world’s largest retailer of diamond jewellery.
Signet Jewelers also owns other renowned brands such as Kay Jewelers, Jared, Banter by Piercing Pagoda, and Blue Nile.
Impact on the Jewellery Industry
For South African jewellers, the recognition of Nungu Diamonds by Zales is a moment of pride. It showcases the global appeal and quality of local brands, highlighting the importance of ethical sourcing and community-focused business models. This partnership sets a precedent for other South African jewellery designers aspiring to enter international markets.
Nungu Diamonds’ collaboration with Zales not only broadens their reach but also promotes the positive impact of ethical diamond sourcing on local communities. This achievement is a testament to the exceptional talent and dedication found within the South African jewellery industry.
For more information on the Nungu Diamonds collection, visit Zales.com/designer-edit.
