In 2010, Tshepo Mangoale founded Thabelang Jewellers CC with the aim of filling a gap in the Limpopo jewellery market. Recognising the lack of local jewellery manufacturers, the 39-year-old jeweller from Lebowakgomo set out to create his own line of products.
Mangoale’s journey began in 2006 when he enrolled in a jewellery-making course at Imfundiso Skills Development (ISD) in Cullinan, Gauteng. His dedication to the craft was driven by the need to support his family.
Developing Skills and Facing Challenges
Mangoale’s passion for jewellery-making was further ignited while working at a jewellery business owned by his former lecturer. “I gained knowledge from him, that was how my passion for jewellery-making began,” Mangoale explained. Initially interested in repair work, he soon discovered the complexities and rewards of manufacturing. “Manufacturing and repairing are not the same; in manufacturing, four rings can be made in a month, whereas in repair it’s quick,” he noted. Repair work remains his main source of income due to its quick turnaround.
Determined to break new ground, Mangoale highlighted the rarity of black jewellers in manufacturing. “It is quite uncommon to discover a black person who is skilled in manufacturing, so as a black man, I want to make a name for myself in this field,” he stated.
Support from SEDA and NYDA
In 2009, Mangoale joined the Small Enterprise Development Agency (SEDA) incubation programme, participating until 2014. “I chose to join this programme because I wanted to own what is rightfully mine and I didn’t want to work for someone else,” he said. The programme provided vital resources, including a R50,000 grant from the National Youth Development Agency (NYDA). “The NYDA grant was so helpful to me as it allowed me to purchase everything I needed for this business,” Mangoale said. The funding enabled him to buy essential equipment such as workbenches, tools, and silver.
Overcoming Obstacles and Future Plans
Despite early successes, Mangoale has faced significant challenges, such as frequent power outages, which have impacted production and revenue, leading to the loss of an employee. However, he remains focused on growing his business and aims to create job opportunities for individuals aged 30 to 45, a demographic he feels is often neglected.
Implications for the Jewellery Industry
Mangoale’s experience highlights the importance of entrepreneurship and targeted support in the jewellery sector. His story demonstrates the potential for innovation and growth when jewellers receive necessary backing. The industry can benefit from fostering diverse talent and addressing the specific challenges faced by small manufacturers.
The Jeweller South Africa supports Mangoale’s entrepreneurial efforts and his vision of becoming a prominent figure in jewellery manufacturing. His journey is a testament to perseverance and the value of industry support in overcoming challenges.
